Not that we should be entirely surprised, but researchers have published a paper purportedly showing that males will exhibit kindness more often if they know that a female they are interested in is paying attention.
Link: http://www.freakonomics.com/2012/02/16/is-male-kindness-actually-a-peacock-tail/
"Men were found to do significantly more good deeds when observed by the opposite sex. Whilst the number of good deeds made by women didn’t change, regardless of who observed." Heh-heh.
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